Welcome back to the Odysys Roundup, where we scour the web for the week’s best hospitality marketing trends so you don’t have too. In this Roundup, we’ve wrangled stories about the spending habits of millennials, creating beautiful Instagram stories for your property, and more. Enjoy!
Marketing News, Tips, and Ideas
1. 58 Creative Marketing Ideas for Fall
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: The best ideas for spicing up your digital marketing strategy this autumn
2. How To Show Up on the First Page of Google [Even if You’re a Nobody!]
Source: Neil Patel (Blog, Facebook, Twitter)
TL;DR: Proven strategies for appearing on the first page of Google, even if you aren’t a “big name”
3. How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
Source: HubSpot (Blog, Facebook, Twitter)
TL;DR: These 7 simple frameworks will help you craft compelling and well-written online content. No English or journalism degree necessary.
4. How to Create Effortlessly Beautiful Instagram Stories (and 10 Amazing Templates to Use)
Source: Buffer (Blog, Facebook, Twitter)
TL;DR: Use Instagram to tell fresh, authentic, and visually striking stories that your followers will love
5. How to Find Your Competitor’s Backlinks-Next Level
Source: Moz (Blog, Facebook, Twitter)
TL;DR: How to create and export a list of your competitor’s backlinks
Management & Operations News, and Opinions
6. Measured Optimism the Day-One Theme at the 2017 Hotel Data Conference
Source: Hospitality Net (Website, Facebook, Twitter)
TL;DR: Even when it seems like the whole world is falling apart, the hotel industry stays strong.
7. Concur Looks at Spending Habits of Millennial Generation
Source: tnooz (Website, Facebook, Twitter)
TL;DR: Millennials actually spend about 3% more on hotel-related expenses than their more senior colleagues.
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!