The Odysys roundup is back again! This week we have wrangled up stories about researching blog topics, preparing for the coming eclipse, using meta tags, and more. Enjoy!
Marketing News, Tips, and Ideas
1. 10 SEO Myths Innkeepers Should Leave Behind
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: Download the latest Odysys Innkeeper Guide, where we bust some of the most commonly-held SEO myths
2. How Much Time Should You Spend on Meta Tags?
Source: Neil Patel (Blog, Facebook, Twitter)
TL;DR: Focus on making your meta tags appealing so users click on them, NOT stuffing them with keywords. Note for Odysys customers: We write your meta tags for you!
3. How to Decide What to Blog About: 6 Data-Driven Tactics for Choosing Blog Topics
Source: HubSpot (Blog, Facebook, Twitter)
TL;DR: 6 successful strategies for writing the type of blog posts people actually want to read
Management & Operations News, and Opinions
4. Hotel Searches Increase in Anticipation of the Eclipse of a Lifetime
Source: Hospitality Net (Website, Facebook, Twitter)
TL;DR: With less than 40 days until this August’s historic eclipse, many places are seeing hotel searches reach an all-time high
5. Google Is Testing Vacation Rentals In Its Hotel Price-Comparison Tool
Source: Skift (Website, Facebook, Twitter)
TL;DR: Vacation rentals may now appear on Google’s Hotel Comparison Tool
6. The IRS May Crack Down On Airbnb and Uber Income and Unpaid Taxes
Source: Skift (Website, Facebook, Twitter)
TL;DR: Airbnb, Uber, and other members of the sharing economy be warned: taxes may be in your future
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!