June is a special month in our industry. For many properties, things are heating up. Better weather, more guests, and busier days make it tough to stay on top of industry news. Fear not! The Odysys team has scoured the internets to keep you abreast of the most important information in TL;DR(?) format.
Marketing News, Tips, and Ideas
1. How to Update & Market Your Old Blog Posts to Get More Traffic
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: Just because a blog post or great piece of content is old doesn’t mean it’s dead. Find out how to successfully repurpose on promote old content.
2. How to Use Instagram Search & Explore to Boost Your Instagram Marketing
Source: Buffer (Blog, Facebook, Twitter)
TL;DR: Useful tips for finding the best hashtags, engaging fans, and finding influencers.
3. Summer Travel Trends: What Search Activity Reveals About Consumer Mindsets
Source: Think with Google (Website, Facebook, Twitter)
TL;DR: Looking for good ideas for your next blog post? Searching for ways to reach summer vactioners? Think with Google has you covered. And by the way, it’s not too late!
4. How to Curate Content for Social Media to Help Boost Your Reach
Source: CoSchedule (Blog, Facebook, Twitter)
TL;DR: Learn what to share on social media to establish and grow your follower base.
Management & Operations News, and Opinions
5. How Hotels Can Compete in the Accommodation Economy
Source: tnooz (Website, Facebook, Twitter)
TL;DR: Useful insights on the challenges and strategies of competing with AirBnB.
6. The Most Important Question Every Hotel should Ask of Their Hotel Software Providers
Source: Hospitalitynet (Website, Facebook, Twitter)
TL;DR: Hint: Be sure to ask about customer service and support.
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!