Part of our job at Odysys is to provide our customers with the tools and know-how they need to succeed in the ever-changing world of digital marketing and SEO. That’s why we regularly create free and downloadable educational content about everything from Google Analytics to Photography for Innkeepers. Each Innkeeper Guide is packed with tips, strategies, and tools to help our customers face the digital marketing beast with confidence and savvy. If there is some aspect of social media, marketing, or SEO that we haven’t covered but you want to learn more about, please let us know! We are always taking future topic ideas from customers.
For now, here’s our most popular and most overlooked online marketing resources for innkeepers & hoteliers… so far.
1. Epic List of Things to Post on Social Media
It can be hard to keep up with the constant influx of social media posts, so we compiled a list of over 50 post ideas to help take some of the pressure off. Do you regularly share information about local news or events? Have you ever done a “Meet the Staff” or “FAQ” post? What about asking a question and seeing how your followers respond? These are just a few of the fun and easy ideas we include in this Innkeeper Guide.
2. How to Get Amazing Reviews
You’ve probably heard us talk about the incredible importance of reviews in the age of TripAdvisor, Yelp, and other similar sites. A single review has the power to make or break your property. We’ve laid out all the basics you need to know to get amazing reviews from your guests on a regular basis. To learn more about how your fellow innkeeper solicit and respond to reviews, click here.
3. 58 Seasonal Marketing Ideas for Your Hotel or B&B
The changing of the seasons is the perfect time mix up your marketing strategies. This guide walks you through 58 fresh, creative, and actionable ideas for marketing your B&B or hotel during the change in season. We’ve included tips for your blog, social media profiles, email, website design, and more. Though the guide focuses on the fall, it can be easily tweaked to fit any season of the year.
3 Most Overlooked
1. Reservation, Payment, and Cancellation Policies
Back in December, we surveyed the hospitality industry to see how innkeepers manage their reservation, payment, and cancellation policies. We thought the responses were so interesting we made an entire Innkeeper Guide about it! In the guide, we cover important, industry-specific topics like deposits and cancellation fees. This guide is a great way to compare yourself to other innkeepers and weigh the pro’s and con’s of different strategies.
2. Guide to Google Analytics
Google Analytics tends to be one of the most daunting and confusing topics for our customers. And we don’t blame them-it’s pretty complex! This guide will teach you the basics of Google Analytics and help you to better understand the way visitors are interacting with your site. For more information on Analytics, check out our recent blog post about the website analytics metrics that matter.
3. Our 28 Favorite Innkeeper Marketing Tools
Marketing your online content is easier than ever thanks to a continually expanding suite of excellent (and free!) online marketing tools. You’ll be amazed at the awesome things you can do online free of charge, such as designing high-quality graphics, generating strong blog topic ideas, and picking the right keywords. For more information on building your marketing toolbox, click here.
The Rising Star
In the past 90 days, we’ve seen a massive uptick in the number of times customers have downloaded our Direct Bookings Checklist. Use our comprehensive 51-point checklist for your website & online presence to identify exactly what you need to do to boost traffic to your site and drive more direct bookings. We cover technical stuff like content optimization and website visitor conversion as well as social media, images, video, and email. Pair this with the 2018 Online Marketing Trends You Need to Know and our webinar on demand and you’ll be an expert in no time.
Our Staff Pick
We think all our educational content is valuable, but our favorite is by far our Guide to Blogging for B&Bs, Innkeepers, and Hotels. This detailed, 12-part guide takes you through all steps of the blogging process, from setting up your blog to marketing it on social media and beyond. It will help you choose stand-out topic ideas, write stellar posts, and even re-use the old posts you thought were lost to the wasteland. Blogging is one of the best ways to improve you SEO, attract guests to your site, and drive direct bookings. Check out our blog for the 12 blog posts we think you should write this year.
What Should We Do Next?
This list only skims the surface of the many great educational resources we offer on our site. Head to our Learn page to download the rest of our Innkeeper Guides or to access other high-quality resources like videos or webinars. All you need to do is provide your email!
Have we missed something? Is there a topic you are a dying to learn more about? Let us know in the comments below and we might just cover it next in a blog, video, webinar, or downloadable guide!