We’ve designed this badge with independent lodging properties in mind. Use our custom graphic and remind visitors, social followers and email subscribers to plan their getaway locally, support small businesses, and to book direct with you!
Choose From 4 Designs
Are You An Odysys Client?
What Is It?
Odysys has designed this badge for any independent lodging property to use in their marketing. The badge is designed to appeal to traveler’s desire to have a local getaway and support local business while reminding them to book direct with you.
Why Did We Create A Badge?
The Odysys team was inspired to offer something tangible for Innkeepers while pulling together our recent guide, “Destination Recovery: How to Attract Local Travelers.”
62% of travelers say that for their next trip, they would prefer to travel to somewhere where they can support local business.
Guess what? Your property is also a local business. This badge helps remind visitor that staying at your property supports local business and this is exactly what your guests want to do! It’s a win-win!
While you’re at it, why not follow Odysys? You can also keep an eye on the hashtag yourself and help promote your peers by clicking the hashtag links below.
Use any other hashtag you like with your message, after all, there’s national #BookDirect day in February, and plenty of other travel related hashtags you can use to get your message out there.
Example Facebook Post
Example Instagram Post
1. Website – Subtle:
Add it to your website, put it in the footer alongside your social media icons or other association badges.
2. Website – Bold:
Use this badge near the top of your home page, on your rooms pages, or even in a pop-up message about why guests should book directly with you, go a sterp link them to your specials page.
Create your own blog post highlighting how guests can visit your property and support local businesses. Maybe it’s a guide or an itinerary. Use the badge as a part of your post.
4. Social Idea 1:
Simply use this badge as the image of your post and remind/encourage your followers to book direct with you. Use #StayLocalSupportSmallBookDirect along with other hashtags.
5. Social Idea 2:
Promote your blog post or current special offer in social, or just create a post about how visiting your property also supports local business. Use #StayLocalSupportSmallBookDirect along with other hashtags.
Have your association or chamber use the badge in a marketing campaign or in their own content.
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