Brush up on all the latest hospitality marketing and management news with the Odysys Roundup. This week, we’ve scoured the internet to bring you awesome stories on generating strong blog post topics, building links, and more. Enjoy!
Marketing News, Tips, and Ideas
1. How to Come Up With Blog Post Topics that Stand Out
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: The key to strong blog posts is great post topics. The third post in our blogging series will help you learn now.
2. What is SEO in 2017? How It’s Changed, and Where We Are Now
Source: HubSpot (Blog, Facebook, Twitter)
TL;DR: On overview of how SEO has evolved in 2017
3. The 3 Easiest Link Building Tactics Any Website Can Use to Aquire Their First 50 Links
Source: Moz (Blog, Facebook, Twitter)
TL;DR: Three methods for forming a solid base of links for your site
4. How to Conduct an SEO Content Audit
Source: Search Engine Land (Website, Facebook, Twitter)
TL;DR: Conduct an SEO audit to better understand which strategies are working and which ones you can scrap
5. How to Come Up with 93 Blog Ideas in 10 Minutes
Source: Neil Patel (Blog, Facebook, Twitter)
TL;DR: A freakishly fast way to generate almost 100 solid content ideas for your blog
6. Ranking #1 is Pointless-Here’s Why Your SEO Goal is Leads, Not Rankings
Source: Search Engine Journal (Website, Facebook, Twitter)
TL;DR: Contrary to popular belief, rankings shouldn’t always be your #1 SEO concern. Learn three ways to maximize your leads when ranking #1 might not be possible or necessary.
Management & Operations News, and Opinions
7. Travel Habits of Americans: Gen Xers Lead Hotel-Mobile Bookings Among U.S Travelers
Source: Skift (Website, Facebook, Twitter)
TL;DR: More and more travelers are making their bookings using a mobile device, especially Gen Xers.
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!