Do you see that thing looming on the horizon? That’s the end of summer. You’ve almost made it! To help you power through the busy final days of your high season, here is some of the best digital marketing news we found on the web this week. Learn how to decrease your bounce rate, improve your blogging efforts, make the ultimate Facebook business page, and more. Enjoy!
Marketing News, Tips, and Ideas
1. How To Drive More Direct Bookings with Retargeting
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: Retargeting ads are an easy and cost-effective way to capitalize on the traffic you are already bringing to your website by “recapturing” visitors who left your site without making a booking
2. 45 Local SEO Pitfalls and How to Avoid Them
Source: Moz (Blog, Facebook, Twitter)
TL;DR: A master list of common SEO mistakes to avoid at the local level
3. Why Email Marketing?
Source: Campaign Monitor (Blog, Facebook, Twitter)
TL;DR: Even in the ever-changing era of Facebook, Twitter, and Instagram, old-fashioned email is still an essential digital marketing tool
4. 4 Ways to Decrease Your Bounce Rate Next Week
Source: Neil Patel (Blog, Facebook, Twitter)
TL;DR: How to design a website that will meet visitor expectations and lower your bounce rate
5. 8 Writing Tips I Wish I Knew Before I Started Blogging
Source: HubSpot (Blog, Facebook, Twitter)
TL;DR: You can implement these 8 tips today to dramatically improve your blogging efforts and bring more visitors to your site
6. Facebook for Business: The Ultimate Facebook Marketing Guide
Source: Social Media Examiner (Website, Facebook, Twitter)
TL; DR: Everything you need to know about building an effective Facebook page for your property or business
Management & Operations News, and Opinions
7. Hotels May Try to Counter Airbnb’s Rise with Bets on Tech
Source: Skift (Website, Facebook, Twitter)
TL;DR: Using technology may help you compete against the rising tide of AirBnb
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!