Welcome back to the Odysys Roundup, where we scour the web in search of the week’s best hospitality and online marketing stories. Now you can stay up to date all the latest trends, tips, and news items without spending hours sifting through the web. Here are our favorite stories this week.
Marketing News, Tips, and Ideas
1. SEO & UX: The Perfect Team for Search Success
Source: Search Engine Journal (Website, Facebook, Twitter)
TL;DR: How to effectively combine User Experience and Search Engine Optimization strategies to ensure conversions, improve customer experience, and generate revenue
2. How Often to Post on Social Media [Proven Research from 14 Studies]
Source: CoSchedule (Blog, Facebook, Twitter)
TL;DR: An extremely detailed guide to how often you should post content on Facebook, Twitter, Pinterest, LinkedIn, and Instagram
3. The Best Times to Post On Social Media
Source: CoSchedule (Blog, Facebook, Twitter)
TL;DR: The best days of the week and times of the day to post content on social media, according to 20 studies
Management & Operations News, and Opinions
4. Google Posts Now Live for All Google My Business Users
Source: Search Engine Land (Website, Facebook, Twitter)
TL;DR: You can now add posts on the Google My Business platform, giving you new ways to promote events and specials, showcase your property, and connect directly with customers
5. US Lodging Association Calls Out Online Travel Agencies On Misleading Strategies
Source: tnooz (Website, Facebook, Twitter)
TL;DR: The AHLA is finally getting after OTAs for their misleading strategies and online booking scams
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!