Welcome back to the Odysys Roundup, where we scour the web in search of the week’s best hospitality and online marketing stories. We know how busy innkeepers and small hoteliers can get, especially this time of year, so let us do some of the work for you. Here are our favorite stories this week.
Marketing News, Tips, and Ideas
1. How to Choose Keywords That Drive Reservations
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: Keywords are the foundation of SEO and mastering them will lead to more bookings at your property
2. Periodic Table of SEO Success Factors: 2017 Edition Now Released
Source: Search Engine Land (Website, Facebook, Twitter)
TL;DR: The basic science of SEO boiled down to a detailed, easy-to-read chart
3. When and How to Use Domain Authority, Page Authority, and Link Count Metrics
Source: Moz (Website, Facebook, Twitter)
TL;DR: Though a little complicated, Domain Authority and Page Authority should be in every innkeeper’s SEO toolkit
4. How to Make Content Marketing Strategy More Effective With User Psychology
Source: CoSchedule (Blog, Facebook, Twitter)
TL;DR: Think from the customer’s point of view and implement effective user psychology methods to improve your online marketing strategy
Management & Operations News, and Opinions
5. Hotels and OTAs are Failing to Inspire Guests
Source: tnooz (Website, Facebook, Twitter)
TL;DR: Don’t forget to use the crucial pre-stay period to get guests and potential guests excited about their trip
6. Google Confirms It’s Rolling Out New Reviews Format For Hotels
Source: Search Engine Land (Website, Facebook, Twitter)
TL;DR: Google is introducing a revamped user interface for hotel reviews with several new core features
7. Mobile Drives Growth of Online Travel Bookings
Source: eMarketer (Website, Facebook, Twitter)
TL;DR: 40% of digital travel sales in the U.S will happen on mobile devices this year. Take note!
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!