With the busy summer season in full force, you may find yourself struggling to stay up-to-date on all the latest hospitality marketing and management news. Lucky for you, its Odysys’ job to stay on top of it. Our weekly roundup collects all the best trends, tips, and news items from around the web so you don’t have too. Here’s our top picks from this week.
Marketing News, Tips, and Ideas
1. 30 Social Media Engagement Tactics That Will Boost Shares and Conversions
Source: CoSchedule (Blog, Facebook, Twitter)
TL;DR: Time-tested tactics to engage your audience and build a community of fans using social media
2. Top 10 Hotels on Instagram
Source: Travel Tripper (Blog, Facebook, Twitter)
TL;DR: Check out these Instagram accounts to see how hotels can use Instagram to showcase their property or create a specific brand image
3. Confirmed: Google Rolls Out Local Highlight Icons and Price Labels for Hotel Results
Source: Search Engine Land (Website, Facebook, Twitter)
TL;DR: Google has added two new local search features: highlight icons in local search listings and price labels in local search results
Management & Operations News, and Opinions
4. 10 Reasons Why Hotels Should Embrace Mobile
Source: Travel Tripper (Blog, Facebook, Twitter)
TL;DR: With more travelers using mobile than ever, now is the time to ensure that your website is mobile-friendly
5. PPC For Hotels: How to Counter OTAs (Online Travel Agencies)
Source: Mail Munch (Blog, Facebook, Twitter)
TL;DR: How to vest those pesky OTAs and drive direct bookings on your site
6. TripAdvisor’s Review Investigators Discover a Huge Travel-Robocall Scam
Source: Skift (Website, Facebook, Twitter)
TL;DR: Be aware: TripAdvisor and the FCC uncovered a massive robocall scam attempting to sell fraudulent vacation packages and travel deals from Marriott, TripAdvisor, Expedia, and others
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!