News you can use for innkeepers & independent hoteliers! This week we have wrangled up stories about researching blog topics, preparing for the coming eclipse, using meta tags, and more. Enjoy!
Hospitality Marketing, Management & Operations News, and Opinions
1. Google’s New Messaging Chat Feature For Your Business Listing
Source: Odysys (Blog, Facebook, Twitter)
TL;DR: “The new Chat feature allows customers who see your Google MyBusiness or Maps listing to contact you directly with the click of a button and have a conversation with you via text message.”
2. How To Write The Best Social Media Posts [Backed By 6,399,322 Messages + 11 Studies]
Source: CoSchedule Blog (Blog, Facebook, Twitter)
TL;DR: As the “best-selling social media + marketing management calendar in the world,” CoSchedule is offering a free tool that can predict the success of social media posts and, in turn, help boost your social media engagement.
3. Small Businesses Turn Away from Banks for Credit Card Processing
Source: eMarketer (Website, Facebook, Twitter)
TL;DR: “More small businesses are using nonbank platforms to process debit and credit card payments then ever before.”
4. Listen In: How Seniors Are Adopting Digital Technology
Source: eMarketer (Website, Facebook, Twitter)
TL;DR: “Valuable insight into the online habits of the over-65 set”
5. 9 Ways To Give Customers More Than What They Ask For [Infographic]
Source: HospitalityNet (Website, Facebook, Twitter)
TL;DR: HospitalityNet lays out nine ways to exceed customer’s expectations by doing things like collecting customer feedback, motivating your employees, and focusing on relationships rather than sales.
6. Opinion: Are big OTAs abusing their power?
Source: Travel Weekly UK (Website, Facebook, Twitter)
TL;DR: “The two giant US OTA groups – Priceline, which owns Booking.com, Kayak and others, and Expedia, which owns Hotels.com, Trivago and other brands – have some 80% of the market.” –HotelMarketing’com
7. 10 Laws of Social Media Marketing
Source: Entrepreneur (Website, Facebook, Twitter)
TL;DR: “The ten fundamentals of social media marketing, according to Entrepreneur magazine”
Happy Innkeeping!
That’s it! We hope you found at least one blog post here that inspired you. Cheers!