A New Era in Digital Marketing for Accommodations
Today is a big day for Odysys customers and for the innkeeping industry. We’re releasing the largest update to Odysys ever. We’re calling it Odysys Prime.
To compete for direct bookings, properties must have an optimized, high-converting website and booking engine. But that’s just a small piece of a very big puzzle. Reviews, listings, social media, email marketing, blogging, advertising, retargeting, and guest communication, – all play a role in driving bookings. Unfortunately, this can be very overwhelming. What to do, when to do it, staying on top of Google updates, learning best practices, ADA, compliance, site speed… You get the picture.
The new version of Odysys aims to bring order to this chaos with an eye towards the future of marketing.
So Much More Than a Website
Odysys has always been focused on helping innkeepers & hoteliers drive more direct bookings. As a leader in the space, we recognize the need to evolve our product and our services to better serve the industry. The simple fact of the matter is, many of our customers, and many of those in the industry view Odysys as just another website provider. But those who take advantage of what we offer in terms of content, tools and customer success meetings know that Odysys is so much more.
Meet Odysys Prime
Odysys Prime is the beginning of our effort to bring actionable data marketing tools, and machine learning to help innkeepers take control. All while saving time, eliminating the burden of becoming a marketing expert, and keeping costs down.
What’s New in Odysys Prime?
Odysys is releasing an entirely new analytics dashboard, website builder powered by Wordpress, and more updates than we can list here.. This release sets the foundation for the future of the Odysys platform where customers can expect many more feature to help save time, save money, and book more guests.
The Odysys dashboard has been rebuilt from the ground-up. The new dashboard features metrics from more reporting partners, and will become the launchpad for every innkeeper’s data-driven digital marketing & direct bookings roadmap.
- New dashboard with actionable metrics
- Includes “Odysys ROI”, a groundbreaking metric which shows you how much revenue your website is generating in direct bookings vs how much you spend on Odysys
- Integration with local search marketing and analytics
- Integration with Google Ads and analytics
- Integration with Reservation ReCapture and analytics
Websites Powered by Wordpress
The all-new Odysys Site Builder is built with a WordPress backbone. Customers will still be able to easily make changes to their website, but this change will allow more design flexibility and enhanced website features, while allowing the Odysys team to ensure every website is optimized for search engines, mobile responsiveness, speed, and conversion.
Every new Odysys website will be built on this powerful new platform, and every existing customer site will be transitioned by the end of the year. At no additional cost!
- Completely new website builder powered by WordPress (but without the complexity)
- Even easier website updates
- You own your domain name and your website
- Google Analytics & Google Search Console integration
- Completely optimized and responsive templates & page layouts
- Integration with any booking engine
- Always-on amazing customer support
Odysys Prime is packed with additional updates and this new release provides a foundation for our team to be able to more easily roll out features and help our customers drive more direct bookings.
- Completely redesigned user interface
- All new social publishing tool
- New search engine optimization analytics
- Updated Google Analytics integration
- Improved competitive analysis tools
- Save time with improved marketing automation tools
- Enhanced ADA compliance tools
- Enhanced website speed tools
- And much, much more!
The release of Odysys Prime is just the beginning. Odysys has built a foundation for the features, deeper integration and functionality that Odysys will be adding to the platform including The Roadmap to Direct Bookings. These enhancements will all be designed to make marketing smarter, and easier for innkeepers & independent hoteliers.
No other provider in the industry offers the value that Odysys does. Come find out for yourself what Odysys can do for your property.
- Want to learn more about Odysys? Click here to schedule a demo
- Existing Odysys customers: Odysys Prime will be rolling out to all customer accounts over the coming weeks, along with details about the WordPress switchover for your Website. Stay tuned!