August 6, 2019 by Jennifer Hansen
People are increasingly searching for experiences more than hotels, flights, restaurants, and all the other travel terms according to a recent Google report. They found that in the 12 weeks leading up to a trip, there are 3x more experiences searches than hotel searches and 8x more experiences searches than air searches. This doesn’t mean that hotel searches have decreased but that experiences searches have skyrocketed.
This is good news. A growing market with untapped potential, plus a direct (and easy) way in.
It’s as simple as selling experience packages.
How many guests have asked you your opinion on things to do in the area? A lot? No surprises there as you are the local expert on the area, and your recommendations are highly regarded among visitors. You send guests to your favorite restaurants, local museums, guide them towards the best tours, and promote the businesses you truly believe in. But how can you capitalize on recommendations? The answer: form partnerships with local tour and activity operators, sell packages, and take your hospitality to an entirely different level.
So what experiences should you focus on?
You know your guests. After being in the business for a while, you know what they like, the activities that draw them to the area, and their interests. You have been recommending guides, tours, and activities for as long as you remember. I am sure these local operators appreciate you contributing to their business, and your guests appreciate the insider knowledge on the area. So curate a list of experiences you could sell to your guests.
How do you actually put together a package?
Putting together a package may be out of your comfort zone. Contacting a local business and forming a partnership seems daunting, but more than likely, these businesses will be more than excited to have you promoting their business. If you don’t know where to start, listen to Innspeak’s latest podcast on How to Actually Put Together Packages & Upsells, where Janice DeLerno, owner of The Stockade Bed & Breakfast in Baton Rouge, LA talks about how she built packages for her B&B, unveils her most popular and unpopular packages, and the direct benefits she gained from these partnerships. There are several ways to go about putting together partnerships, be we have found that these two ways are the most direct and take the least amount of effort.
How do you get your guests to purchase these packages?
Now that you have packages and deals for your guests set up, you need to let your guests know about this added service!
The endless benefits from building local partnerships.
It doesn’t matter if you are in a small, one stoplight town or a large bustling city, community is important. Partnering with local businesses can help your inn beyond just selling experiences and increasing guest satisfaction.
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