You didn’t become an innkeeper to become a digital marketing expert. But like it or not, understanding the fundamentals of SEO is an essential part of running a business in the year 2019. In our latest webinar, we highlight the 3 keys to SEO that will help you unlock direct bookings. Think of it as a mini-master class on the basics of SEO or innkeepers & hoteliers.
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In the webinar, we’ll break down SEO into three main parts and outline how to optimize each for your property, but the focus of this webinar is on website content optimization. In other words, keywords & content.
Technical & UX (User Experience)
This is the most complicated part of SEO for beginners, but it pretty much comes down to whether or not your website works properly and if Google is able to successfully crawl for all pages. In the webinar, we zero in on four key elements of technical & UX:
- Mobile First/Mobile Responsive
- SSL Security
Domain Authority and Brand Reputation
In this section of the webinar, we outline how to build authoritative links and boost the visibility of your brand. Domain authority refers to your site’s ability to rank in search engines. Beyond building domain authority, you also need to build a brand in order to excel and beat your competition.
- Increase your domain authority with links to your Website
- Display your brand reputation: Optimize your business listings and attract 5-star reviews from Google, TripAdvisor and others.
Quality content helps increase the relevance of your website and set yourself apart from your competitors. Luckily, content optimization is the aspect of SEO that you have the most control over. We’ll show you how to create awesome content that will expand your SEO strategy and help you connect with your ideal guest. We explain how to:
- Generate and optimize for your best keywords for all pages
- Understand the Traveler Customer Journey
- Master page title tags and meta-descriptions (download form)
- The importance of blogging, pictures, and video
- Improve Your On-Page Seo
- Create the perfectly optimized home page
And so much more! In under 60 minutes, our webinar will teach you everything you need to know to completely transform the SEO strategy for your property, starting today.