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What’s in the Guide?
There’s more good news for our industry every week. Optimism around travel is heading in the right direction, but getting direct bookings is tougher than ever and COVID recovery makes this the most unusual and challenging busy season ever. You need a manageable and updated marketing strategy.
It is time to refocus on your direct bookings strategy and set yourself up for success in this post-COVID peak season and beyond. This guide is your property’s marketing roadmap to post-pandemic recovery and direct bookings.
- What Marketing Strategies Are Working Right Now?
- How to Establish Your Busy Season Marketing Plan
- How to Use Your Website, Blog, Email List, Social Media Channels, Advertising, and Sponsorships
- What Your Website Needs to Convert Visitors Into Guests
- Turn listings on Google, Expedia, Booking.com, and TripAdvisor into direct bookings
- BONUS: How to Manage Your Marketing in 1 Hour a Week During the Busy Season
Download this guide and get your direct bookings on track for the busy season!