Innkeeper Marketing Guides

Downloadable Guides

Roadmap to More Direct Bookings & Beating the OTAs



Download this FREE guide for independent lodging properties. This guide walks you through a comprehensive roadmap that you can use to drive more direct bookings for your property and become less reliant on online travel agencies.

Get More Bookings with Our Downloadable Guides

How To Get Links To Your Property's Website

How to Get Links to Your Property's Website

Want to win in search results? You’ve got to get links to your website. This guide shows you how to build links for your property.

Guide to Hotel Blogging

Guide to

Hotel Blogging

Step-by-step guide full of specific advice and free tools to rocket your blog to success. This guide is perfect for beginners and experts alike.

Direct Bookings Checklist

51-point checklist for your website and online presence for driving more direct bookings.

58 Seasonal Marketing Ideas

58 Seasonal

Marketing Ideas

Update your marketing with these fresh, creative, inspiring and practical marketing ideas.

5 Simple Steps to Local Search Success

5 Simple Steps to

Success with Google Hotel Search

Get the cheat-sheet for getting your property to rank higher in Google’s map results.

35 Bed & Breakfast Blog Post Ideas

35 Hotel and B&B

Blog Post Ideas

Having trouble deciding what to write about? Download our handy list for a little creative inspiration.

10 SEO Myths to Leave Behind

10 SEO Myths

to Leave Behind

Stop wasting time on SEO strategies that just don’t work. This guide points out the most common SEO myths and assumptions while showing you what actually works.

On-Page SEO Template


SEO Template

Need SEO Help? Download our nifty “On-Page SEO Template” to help analyze your efforts and guide yourself to better SEO by applying best practices.

28 Favorite Innkeeper Marketing Tools

28 Favorite Innkeeper Marketing Tools

Marketing your online content is easier than ever thanks to a continually expanding suite of excellent (and free!) online marketing tools.

Guest Persona Template

Guest Persona


Our handy “Guest Persona Template” to identify your ideal guest and target them with effective marketing.

An Epic List of Things to Post on Social Media

Are you an innkeeper in

need of a little social

media inspiration?

Download our epic list!

Photography for Innkeepers

Great photos are crucial to the success of your property. Learn easy-to-implement tips to help catch potential guest’s eyes.

How to Get Amazing Reviews: Checklist

Encourage guests to leave

amazing reviews of your hotel with our checklist.

Google Analytics for Hotel Marketers

Learn how to use Google Analytics to improve your marketing & get more bookings.

Free Website & Digital Marketing Audit

Getting as many direct bookings as you should be? Request an audit. We will provide you with a free customized report.

Bed & Breakfast Blog Editorial Calendar

Having trouble organizing your blog posts? Try our handy editorial calendar.

Guide to Reservation, Payment & Cancellation Policies

Compare your reservation & cancellation policies to your peers.

Marketing Goals Worksheet

Marketing Goals & Budgeting Workshop

What's one of the keys to driving more direct bookings? Establishing your marketing goals. This workshop helps you do just that.

How To Get Links To Your Property's Website

When to Get a New Website

Wondering if now is the right time to get a new website?