Innkeeper Marketing Guides
Downloadable Guides
GUIDE TO DIRECT BOOKINGS
& BEATING THE OTAS
Download this FREE guide for independent lodging properties. This guide walks you through a comprehensive roadmap that you can use to drive more direct bookings for your property and become less reliant on online travel agencies.
Get More Bookings with Our Downloadable Guides
How to Get Links to Your Property's Website
Want to win in search results? You’ve got to get links to your website. This guide shows you how to build links for your property.
Guide to
Hotel Blogging
Step-by-step guide full of specific advice and free tools to rocket your blog to success. This guide is perfect for beginners and experts alike.
Direct Bookings Checklist
51-point checklist for your website and online presence for driving more direct bookings.
58 Seasonal
Marketing Ideas
Update your marketing with these fresh, creative, inspiring and practical marketing ideas.
5 Simple Steps to
Success with Google Hotel Search
Get the cheat-sheet for getting your property to rank higher in Google’s map results.
35 Hotel and B&B
Blog Post Ideas
Having trouble deciding what to write about? Download our handy list for a little creative inspiration.
10 SEO Myths
to Leave Behind
Stop wasting time on SEO strategies that just don’t work. This guide points out the most common SEO myths and assumptions while showing you what actually works.
On-Page
SEO Template
Need SEO Help? Download our nifty “On-Page SEO Template” to help analyze your efforts and guide yourself to better SEO by applying best practices.
28 Favorite Innkeeper Marketing Tools
Marketing your online content is easier than ever thanks to a continually expanding suite of excellent (and free!) online marketing tools.
Guest Persona
Template
Our handy “Guest Persona Template” to identify your ideal guest and target them with effective marketing.
An Epic List of Things to Post on Social Media
Are you an innkeeper in
need of a little social
media inspiration?
Download our epic list!
Photography for Innkeepers
Great photos are crucial to the success of your property. Learn easy-to-implement tips to help catch potential guest’s eyes.
How to Get Amazing Reviews: Checklist
Encourage guests to leave
amazing reviews of your hotel with our checklist.
Google Analytics for Hotel Marketers
Learn how to use Google Analytics to improve your marketing & get more bookings.
Free Website & Digital Marketing Audit
Getting as many direct bookings as you should be? Request an audit. We will provide you with a free customized report.
Bed & Breakfast Blog Editorial Calendar
Having trouble organizing your blog posts? Try our handy editorial calendar.
Guide to Reservation, Payment & Cancellation Policies
Compare your reservation & cancellation policies to your peers.
Marketing Goals & Budgeting Workshop
What's one of the keys to driving more direct bookings? Establishing your marketing goals. This workshop helps you do just that.
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